Google Advertising

(Pay Per Click)

Find Your Niche, Drive Down Costs, and Run Campaigns that Convert

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Google Advertising was designed so anyone can log in and create an advertising campaign.  While Google Advertising is an extremely robust platform, it is also highly complex and extremely difficult to master.  

Many retailers who think they can take control of their digital advertising, spend a large amount of money very quickly and see no results.  It is easy to become very frustrated and walk away from could be the most important part of their online presence.

Experience Counts


To succeed with Google Advertising, it is essential to work with a person who has a significant amount of experience with Google and their Advertising Platform.  Ruby has been creating and managing Google Ad Campaigns for over 10 years.  Over that time, small businesses have benefited and have been transformed thanks to the successful campaigns she has created.

Due to our experience and knowledge, Ruby will explain your campaign and reporting in a clear, precise, down-to-Earth way without using industry jargon.   Ruby is dedicated to your campaign and due to her success has an extremely high, industry-leading retention rate

Find Your Niche

Google Advertising is all about finding your niche.  What is it about you that stands out above your competition.  This attention to detail allows Ruby to implement her training and knowledge to create advertising campaigns that stand out and get noticed.  Most importantly, Ruby can help you avoid those extremely expensive keywords that can cause you to run through your budget without seeing any real benefit.

Avoid Wasted Spend

FInd your niche and avoid those expensiive keywords that suck up your budget.

Improve Your Quality Score

Improving your Quality Score decreases your Costs and give you a better change of being seen

Landing Page Optimization

Does your landing page match your Google Ads?  This is a major part of increasing your Quality Score.

Improve Your Click Through Rate (CTR)

Ads with a high Quality Score and optimized keywords have a better chance of being seen and driving traffic to your website.

  • Minimize your costs and maximize your returns by funneling your resources to the campaigns that work best for your business.

  • Identify niches to find inexpensive campaigns that bring big results.

  • Carefully determine the best Geo-targeting parameters and methods.

  • Monitor 'search term vs keyword' reports to harvest new keywords and enhance matching.

  • Implementing all best practices to get the most out of what Google offers

Industries we have worked with include: Solar Panel Installers, Financial Advisors, Lawyers, Beauty and Lifestyle Brands, Non-Profits, Events, Restaurants, Equipment Manufacturers, UPS Stores, Accountants, Theaters

Additional Services Provided

ECommerce Support and Management

Does Amazon have your team strapped for time? Stone Media Consulting can help you update your product catalog so that is optimized for better results.

Google Ads for


Many Non-Profit organizations can benefit from a Google Ad Grant.  Google provides free advertising to 501c3 organizations.  Significant restrictions apply.

Online Marketing and Promotions

Digital Marketing can be a difficult area to navigate with so many options to choose from.   We will consult with you to help you make the decision that is best for you.

Stone Media Consulting

Helping Passionate Businesses and Non-Profits with their Online Marketing

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