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  • Writer's pictureRuby Stone

Free Google Advertising for Nonprofits

Updated: Jun 12, 2023

Ruby at Google Ad Grant Workshop

We love working with nonprofits. Making the budget stretch is very important. Did you know that Google offers up to $10,000 a month in free advertizing in in-kind AdWords™ advertising, to promote their missions and initiatives on Google search result pages. to qualifying nonprofits?  I recently had the pleasure to be a guest at Google for a Google Ad Grant workshop.  I worked one on one with an amazing Googler, Lindsay who was an AdWords™ wizard.  She helped my optimize my campaign for one of the nonprofits I work with and gave me great new insights on how to make it even better.

Are you eligible for Google for Nonprofits?

Google’s website says website says:

“Make sure your organization meets the following requirements: To be eligible for the Google for Nonprofits program, organizations must: Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service; and Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.

The following organizations are not eligible for Google for Nonprofits: Governmental entities and organizations; Hospitals and health care organizations; Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). ”

Need help setting it all up?  Email us at for a free consultation.


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