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  • Writer's pictureRuby Stone

Setting Your Goals

Setting SMART Goals

Have you written out your goals for the year yet? If you don’t have a plan, how can you gauge your success? Your plan doesn’t have to be overly complex. How many times a week do you want to get a message out? Do you want to start a blog? Expand into another social media platform? When people talk about planning and goals, they always shoot for the moon. They goal is to get to 5,000 likes on their Facebook page, but they are currently at 74. If you set up unrealistic goals, you are setting yourself up for failure. If you set a short term goal to get from 74 to 100, then you have an attainable goal that will give you a boost when you get there. After you get to 100, reset the goal for 150 and give yourself enough time to do it. Another issue when people set their goals is to not give themselves enough time to achieve their goals. I want to get 100 likes and convert at least 10 of them into paying customers and I want to do this is a month. Your goal may be attainable, but the not in the time frame you set for yourself. Don’t constrain yourself into too short of a period because at that point you could take something good and achievable and turn it into a random failure because of the time constraint. The opposite is also true. Don’t set a goal for a year out if you think realistically you could achieve your goal in 2 months. As odd as it sounds, one of my own personal goals is to get better as setting my goals. That sounds meta at best or redundant at worst, however setting goals is just another skill set that has to be achieved in order to be successful. What are your goals for your online pages? Do you want to get more likes? Do you want to drive traffic to your website? Do you want to post better and more consistent content? Take the big picture and break it down into smaller pieces and work on each of those pieces individually. You will see slowly but surely your larger goals will start to fall into place.

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