“Focus on how to be social, not on how to do social.” -Jay Baer
I love this quote from Jay Baer but wish social media for businesses was that easy. Yes, absolutely in needs to be social! Share what is important to you and your company. Talk to people and mingle, you might even have a good time!
But on top of all that great socializing it really helps to have a plan or a guideline. Just like organizing before a party is essential. Having a guideline helps keep you organized and focused. Can this plan be flexible, YES! Things may come up that are more important than what was on your schedule. This happens everyday in real life and you change your priorities based on that. Social media should be the same. Do you have a post ready for today about a great new product but something has just happened in your industry or in your community that you need to talk about? Do the relevant posts! Your other news can wait.
What are your thoughts? Do you plan your posts out ahead of time?