Paying for Posts on Facebook


Facebook just started the “promote a post” page option.  Pages can pay to have their post show up in more people’s news feed.

All promoted posts will show in the news feeds of the people who like your Page and, when they interact with the post, to their friends. These posts will be labeled as “Sponsored” in the news feed. Promoted posts will not be shown in the right-hand column of Facebook.

This does make me a little sad for smaller companies that do not have a large budget yet are creating interesting content.

The Facebook Promote Your Post Page says that, “Nothing has changed about how your posts are shared with the people who like your Page.

A lot of activity happens on Facebook and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and Pages, which results in too much activity to show all of it in their news feed.

If you don’t promote your post, many of the people connected to your Page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it.”

I have noticed that since this began page posts that rare not promoted seem to be getting a lower viewed rate.  What are your thoughts?

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