Many people ask, “Why do I need a blog if I have a website?” . Blogs are a great way to add up to date content. I prefer to have blogs links worked into a website, that way when your consumers look at your website they can read about what is going on now.
Do you have a new product you are launching? Are you doing an event somewhere? Are you offering a training or seminar? Do you have something to say about the industry you are in?
Blogs are also a great tool to use in conjunction with email blasts. I love to start and article on an email blast and link back to the blog for the full article.
How does your company use there blog?